Whether in the media or in a meeting, share your message with confidence to appear credible.
Your position should be clear and easy for your audience to comprehend. It has been said that if you cannot communicate it simply, you don’t understand it well enough.
Your message should be concise. Short media is “all the rage” which aligns with prevalent short attention spans. When presenting, do not overload with information.
Confidently state what’s pertinent to your purpose and to the audience. Remember the 3 Cs of Strategic Communication. Be confident, clear, and concise.
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