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Category: Best Practices

  • Trick or Treat?

    When it comes to Strategic Communication, always opt for the treat. Every message is a choice between a “trick” or a “treat.” Opting for the trick by offering misleading or confusing information can be a spooky mistake. Even when something has gone drastically awry, engage your audience.

  • Mitigate Risk

    Vigilant adherence to these practices helps ensure security from ever-evolving digital threats. It is much easier to stay informed and vigilant than it is to recover from an attack.